Market to the Serious Buyer and your personal network first: Most serious buyers have already bought the neighborhood by the time they find your home. They’ve identified the schools and amenities they want and your neighborhood meets the definition. They will be delighted when you put up your FOR SALE sign and be amongst the first to respond as Buyers. Populate a web page on this website with pictures, descriptions, and technical facts to share with family and friends. Finally, hold Open Houses to attract the neighbors looking for a step-up or step-down in the neighborhood they know as home.